Tuesday 5th November - Tuesday 12th November
Through out the week I have began generating my ideas for
the bus advertisement. I used a generating ideas sheet to note down ideas for
the wheels, windows and bus doors to come up with a range of creative and
unique ideas.
After looking through my
ideas I decided that I definitely wanted to go with the zombie horror theme. I
used one idea from each section on my generator sheet for the wheels,
windows and doors. The reason I did this is so that there is not a boring
sector of the bus, having the whole side of the bus filled with imagery and text will give the audience
something to take their time looking at, which will engage them. It will also
make them think the channel will have a lot to offer, just like the advertisement,
making them want to watch the channel.
An idea i really wanted to produce was a character from the walking dead stabbing a zombie by leaning them over the wheel. However, I cannot use the character because using them for my ident would be very unlikely and it is also unlikely to get a shot of them doing exactly what i want them to do on the internet so this was a dilemma for me.
The final idea i decided to do was to have a zombies face at the side of the bus which would be aligned with the wheel and the wheel would act as a metal saw that would have the illusion of the wheel or 'saw' ripping away at the zombies face. As the blood spreads across the bus the blood will read 'BBC CULT'. On the doors of the bus I will have a human on the left and a zombie on the right so that when the doors are open it will look like the zombie is going towards the human and when the doors are closed it will look like the zombie has grabbed the human.
I feel that this is a successful idea because it gives the audience not just one thing to look at, but it will give them a few. The idea of the wheel being a saw will interest the audience because it is a unique idea so they will take their time looking at it, and the illusion that comes with the doors will fascinate them also since it is different to what they would usually witness.
I think this is a successful idea because it is different for the audience which will interest them and the progress is coming on well because it is an idea that i have worked on and built on, since originally I was just going to go with the zombie idea with the wheel cutting away at the face. However, the metal saw is something i came up with when thinking about how i could use aspects of the bus in order to make my piece unique.
I completed my proposal, which goes through my idea, the style of it, the unique selling point and also the way it meets the needs of the client and audience.
I am now in progress of doing my design sheet, which is where I have drawn out my bus idea, but I need to look up different textures and colours that i am using for the advertisement which i will then paste onto the design sheet and write about why I will be using it.
